Instructor of Marketing and Management

BLUE hyperlinks are to links off of my Site

RED hyperlinks are to pages on my site

GREEN text are email addresses but are not hyperlinked to prevent spam.

Summer 2006 Office Hours:

Academic Resume/ Vita

NONE - Try to get with me prior to or after class.

Published Material
(Non-Peer Reviewed)

Contact Data My Philosophy Courses Academic Dishonesty Student Help Desk ($)

Contact Data:

P. O Box 1792

Gautier, MS 39553

Home: 228-497-5050

Fax: 228-497-2111

eliminate spaces for email:

esg arr et t 4 @ a ol . c o m

My Philosophy:

Students are not merely my customers, you are my product!

Tulane University's Biloxi students are mostly non-traditional students who are returning to school after realizing the importance of an education to achieving their goals in life. They are neither teenagers nor looking for their path in life. They have work experience as well as life experience and would qualify for most of the top MBA programs in the country if they had their Bachelors Degree. They expect more than just a diploma.

I will not disappoint them by lowering the standards of the classes I teach. Do not ask for multiple choice tests, crib sheet/study guides, or other shortcuts to full understanding of the course material. This is not Junior College and it is not Junior High. I realize that my students usually have jobs, families, or both. The time pressures involved can be overwhelming but it is up to you to manage them. It is nearly impossible to be a full-time student with a full-time job and achieve the grades of which you are capable so I generally recommend that students do one or the other part-time.

The graduate's payoff is a college degree worthy of your cost both in money and time. On graduation day you will join the mere 17 percent of people on the Mississippi Gulf Coast who have a college degree. By holding you and your successors to the highest standards, we will create the best type of Alumni-- knowledgeable, capable people whose presence creates goodwill in the business and broader community which then enhances the value of their degrees even further.

To be the best takes hard work. As a graduate of the Tulane University, you will join the elite of South Mississippi society.

Start acting like it.
Start thinking like it.
Start planning for it.

Courses this Semester (Summer 2006):

Introduction to Marketing Principles

PLEASE NOTE- Pricing HW/Quiz is due on 15 AUG as are your Papers and Presentations!

Syllabus and Schedule
Sample Exam from Previous Semester
Student Notes

Sample Marketing Plan Pricing HW
Due on 15 Aug

Ch 1 Ch 2 Ch 3 Ch 4

Ch 5 Ch 6 Ch 7 Ch 8

Ch 9 Ch 10 Ch 11 Ch 12

Ch 13 App 3 Survey Errors Branding

AIDA

Contact Data My Philosophy Courses Academic Dishonesty Student Help Desk ($)

Academic Dishonesty: Will Not Be Tolerated!

I will assign an F for the entire course (rather than for the assignment) for any student caught engaging in any of the three forms of Academic Dishonesty (cheating, plagiarism, or unauthorized collaboration). I will also pursue Suspension/Expulsion for said student as per Tulane University's Honor Code.